This past week, my five-year-old daughter demonstrated something very interesting to me: the power of the brand. Perhaps it has something to do with having parents who work in marketing and design, but she’s got an uncanny ability to notice advertising and branding.
So back to this week – she was “drawing from life” this week on little post-it notes – see at right. In the top is a “house” on blue, next a “fan” on pink, and last but not least, on the orange: “Verizon.”
Yes, in her own words, the bottom image is “Verizon.”
Ahh, the power of the brand: inspiring young minds everywhere.
(I don’t know whether to be impressed or scared by how impressionable she is!!)
Ha! I’d been in the ad agency biz for several years, was cynical about the effectiveness of snappy copy and “stunning” visuals. I figured I knew all the “tricks” so I couldn’t be tricked myself. Then, I found myself in a Home Depot one Saturday morning. A guy asked me what I thought of the lawn mower we were both looking at. I didn’t have a clue, had never owned this kind of mower, didn’t even have a lawn. But there I was, telling this guy all about it… selling the thing like I was gonna get some huge commission if he took one home.
Yes, it’s a little scary that your little one is drawing logos on Post-It(tm) Notes, but it’s harmless enough. At least she’s not selling lawn mowers at Home Depot.