We find it is so much easier somehow to work on our client’s behalf than our own. I guess that’s what happens when you put clients first – I’m sure everyone experiences it, even at a personal level. Anyway, I’ve been trying to focus on our own marketing more these last few weeks and am proud to say that our latest email newsletter has gone out! If you haven’t joined our list, please sign up for our emails.
To make sure our blog readers get a chance to see some of the content, I’ll be posting some of the newsletter content here as well. What better content to start than info on email marketing!
Email Marketing Updates
We’ve been hearing a lot of questions on email marketing from clients lately, so I thought I’d devote some space this month to a few email topics. I’ll also be hosting a free Virtual Q&A Session – Email Marketing 101 – next Thursday, July 10 beginning at 1:00pm ET. Please email me to RSVP for the dial-in and details.
Study Shows Email Marketing is Tops
Datran Media released a study on marketing & media – some interesting tidbits sourced from Datran Media’s release specific to email marketing:
- Overall, 82 percent of the marketers surveyed by Datran Media indicated that they plan to increase their use of email marketing in 2008.
- 55 percent of the respondents cite that they expect ROI from email to be higher than any other channel.
- Datran Media’s survey results are consistent with the Direct Marketing Association’s recent report, which found the ROI from email is much higher than other channels. In fact, email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display.
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