Does Summer Change your Marketing?

I know a lot of businesses experience summer differently than the rest of the year with respect to how busy they are, revenues, etc. I know we have historically seen a difference during summer ourselves. Our clients are often harder to reach and less likely to focus on getting projects done. I think time becomes even more at a premium – kids are home, summer hours go into effect, people go on vacations (or at least their brains go on vacation).

But for the many seasonal businesses I know personally, living in a corner of the world where summer just buzzes (the Niagara Falls region!) – summer for them means 16-hour days and lots of (iced) coffee just to make it through.

 

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