Posted by Karen Renzi
Part 4: The Breakup
Breaking up is hard to do. Sometimes it happens quick, or even unexpectedly. Sometimes it’s long and slow. It might be a form letter informing us that we were not selected. Or a surprising irate call from a client we thought we knew, but didn’t. Maybe the agency got too big for you – you just weren’t good enough anymore to satisfy their greed. Or maybe you fell in love with a younger agency who knew all the cool new tricks, and your good old partner lost its luster. Sometimes it even makes you cry.
We can usually identify a crucial point of error in our dating stage, or a failure once in the relationship – by not communicating or letting it get stale. Introspection comes in handy at this point. You can assess the relationship, determine where it went wrong, and focus on what you can do to prevent it in the future. Especially in the case of lost bids, I often come right out and ask why we just didn’t work out – most of the times the courted party is gracious and offers some insight.
If all goes well, your relationship CAN last a lifetime. It’s not outside the realm of possibility. But if it doesn’t, take some solace in the fact that not all relationships are meant to be, and sometimes it’s better that way.
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