Posted by Karen Renzi
When I decided to pursue a career in marketing, I never would have expected that I was signing myself up for some crazy matchmaking service. But I recently realized that for agencies and clients alike, success in the creative business comes down to RELATIONSHIPS. The courtship. The commitment. The drama. It’s all there. Tell me if you agree – post a comment below.
Part 1A: Flirting
Flirting takes so many forms I had to split this into 2 sections!
The Bar Scene
Ok, ok, so if your potential agency is trolling bars looking for clients, you might want to walk (run) away. But in the world we’re in, that “bar” is every networking event we attend.
So Agencies: try not to make your elevator pitch seem like a bad pick-up line. And Clients: Admit it. You are looking for Mr. or Ms. Right anyway, so be willing to listen, and talk to us! The key on both sides is to be as natural as possible and true to yourself and your company/agency. No misrepresentations please. It’s not worth trying to build a relationship on a false premise.
The Personal Ad
We’ve probably all done it working client-side. Posted an RFP for a project. It’s great – you, the client, have all the power. You can insist on any characteristics you please. And you can sort through the responses to decide who’s worth talking to. The bad side? Sometimes it’s the desperate type who are responding to the personals – maybe they can’t get a date any other way. Now of course you will get some responses from great, qualified companies (we respond to postings regularly), but you may also miss out on your best match if you don’t look in more places and make yourself available.
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