Posted by Alessandro Renzi
I’m driving my Porche 911 down the highway, zipping through traffic with the precision of a surgeon. I enter into six gear and reach 170 MPH down the highway. I knew that the turbo charger would have made a difference, and my new paint job and vinyl design of flames sure is a sight at this speed. Oh, what do I see in front of me, my arch nemesis, ZeroX from Sweden, he waits for me to catch up, and I knew his intentions is to instigate a race. Hell yeah! We begin, and this time my new additions and tuning up the engine is paying off. No more Mr. ZeroX will you be celebrating. We go around a turn and there it is…”Best Buy”…”What!” I think to myself as I keep my eyes on the sign. CRASH!!! Right into a toll booth!
I hear in my headset, a laugh with a Swedish accent.
Do not worry, I’m still alive, my experience was real, but not real in the sense of physically real. I was playing Need For Speed: Underground 2 from Electronic Arts, a well-known racing videogame. My attention was distracted by the Best Buy sign that was in the game. Continue reading ‘Advertising in a whole different medium: Advergaming’
