A new report* revealed that the highest-priced keyword in the US last month sold for $99.44 on Google. Now remember, Google AdWords is a pay per click (PPC) model, which means that somebody out there paid $99.44 for the privilege of getting a single user click to their website or landing page.
The “winning” keyword?… “Mesothelioma.” (Read more in this MediaPost article.)
Presumably the bidding war was waged between injury lawyers seeking a piece of the pie from lawsuits related to the asbestos-caused lung cancer. But at a such a high price it would be interesting to hear what that firm’s final cost of acquisition is for a single client – not all clicks will be qualified leads, not all clicks will contact the firm once they are on the site, not all qualified leads will covert to clients, and I’m guessing not all clients will win their lawsuits resulting in payout for the lawyer.
Some unsolicited advice for that firm and you:
- Measure, measure, measure. There is more to online lead generation than getting bodies to your page. Make sure the ones that do get there count and that it’s worth the price you are paying. Track not just clicks & traffic but time on site, site goal conversion, and close rate by lead source.
- Test your website content. If you are pouring money Continue reading ‘Would you pay $100 for 1 click to your site?’